If your company builds stages, designs lights, manages productions, runs festivals, or powers live experiences in any way, AOTP (Art of the Possible) is where you should exist. Not lurking. Not half-present. Fully visible. Your company profile isn’t admin work. It’s positioning.

It’s how artists, freelancers, collaborators, and partners understand who you are, what you stand for, and why they should work with you. Do it right, and opportunities come to you. Do it lazy, and you blend into the noise.

Let’s fix that.

Why Your Company Profile Actually Matters

Think of your AOTP company profile as your public-facing identity in the performance and live events ecosystem.

This is where you:

• Build credibility without pitching
• Attract the right collaborators (not just anyone)
• Get discovered by talent, partners, and institutions
• Show your scale, ethos, and body of work in one clean place

It’s not a brochure.
It’s not LinkedIn fluff.
It’s proof of work + intent.

Getting Started

Head to Art of the Possible, log in, and from your dashboard choose Create Company Profile.

You’ll be guided step-by-step. No chaos. Everything autosaves, so you can build it properly over time instead of rushing through it.

Step-by-Step: Building a Solid Company Profile

1. Company Basics

Start with the essentials:

• Company name (exactly how you want to be known)
• Logo (clear, high-res, not a screenshot)
• Company type (production house, design studio, festival org, venue, collective, etc.)
• Location(s) you operate from

This is the first impression. Make it clean.

2. About the Company (Say Something Real)

This section does the heavy lifting.

Answer these questions honestly:

• Why does your company exist?
• What kind of work do you actually do?
• What makes your approach different?

Keep it human. Avoid corporate jargon to be more relatable to all the audiences. People want clarity, not buzzwords.

3. Services & Capabilities

Spell it out clearly:

• What services do you offer?
• What roles do you usually hire for or collaborate with?
• What kind of projects are you best suited for?

This helps freelancers and collaborators instantly know whether you’re relevant to them or not.

4. Work & Projects

Add past and ongoing projects:

• Festivals
• Productions
• Tours
• Installations
• Long-term collaborations

You don’t need everything. Add what represents you best. Quality > quantity, always.

5. Team & Key Contacts

If you have founders, producers, or department leads, add them. It builds trust and makes outreach easier.

6. Categories & Industry Tags

Select the categories that define your company:

• Lighting
• Set & spatial design
• Technical production
• Festival management
• Touring
• Education & training
• Venue operations, etc.

7. Social Links & Website

Link wherever your work already lives:

• Website
• Instagram
• LinkedIn
• Vimeo / YouTube / Behance

If you exist online, connect it.

Tips to Make Your Profile Actually Work

• Be specific. Vague profiles get ignored.
• Use real project images, not stock visuals.
• Keep descriptions honest and current.
• Update your profile when you launch something new or finish a big project.

What Happens After You Publish

Once live, your company profile becomes part of the AOTP ecosystem:

• Discoverable by artists, freelancers, and collaborators
• Visible to institutions, festivals, and partners
• Linked to opportunities, listings, and future calls

Creating a company profile on AOTP isn’t about ticking a box. It’s about showing up intentionally in the ecosystem you already operate in.