Management in the Performing Arts: An Empirical Exploration of Organizational Structures in Indian Theatre

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Author: Kanika Khurana and Atanu Ghosh

Organisational structure is crucial for the success of performing arts organisations, especially in developing countries like India. Survival is a significant challenge, and sustainability is a primary objective. This study of six Indian theatre organisations reveals key factors contributing to their sustainability. The authors first conducted a pilot study (of 8 semi-structured interviews) followed by a total of 35 in-depth interviews, with stakeholders from across six organisations.

These organisations heavily depend on a small core group, often the founders or their families, and maintain strong personal networks within the arts sector. Their membership is adaptable and project-focused, and their organisational boundaries are flexible. Comparing these findings with Western literature highlights differences in the organisational structures of arts organisations in India and the West.

Key Highlights:

Several aspects of the structure of theatre organisations to ensure long-term sustainability have been described in this paper.

  • Since the organisation is highly dependent on a small core group taking up both managerial and artistic responsibility, the core is key to its continuous survival. Theatre organisations in India are still not institutionalised with boards and independent structures to eliminate dependence on founder-leaders, probably due to constrained resources and lack of arts management training in India.
  • The core is supported by members with an impermanent, either voluntary or contractual association with the organisation. The lean and fluid structure of Indian arts organisations is inadequate in isolation and has to be supported by strong personal and industry networks. These networks offer support not just for artistic collaboration but also for sourcing artists and staff for different projects that would be extremely challenging to execute with the small number of core members. 
  • The transient membership for different productions and performances also highlights the project-oriented structure of theatre organisations. The nature of work of theatre organisations essentially involves creation of new and innovative productions alongside sporadic performance schedules for existing productions based on available opportunities. 


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Toby Van Hay

TAIT - VP, Head of Business Development, EMEA

With a career spanning over 20 years, Toby brings an extensive and diverse mix of experience to TAIT and the role. Having studied engineering, Toby started his career in brand events before moving into industry sectors including concert touring, theatre, motorsports, corporate engagements, and cruise ships. In recent years, Toby has used his knowledge to focus on more fixed sectors, including location-based entertainment and placemaking markets across the EMEA region and beyond. 

Joining Brilliant Stages in 2016 as Director of Projects and after 10 years of previous experience working for agencies and production companies, Toby played a pivotal role in delivering projects for prominent clients. Collaborations included partnerships with GPJ and Lexus, as well as impressive projects for Beyoncé and Jay-Z, Rammstein, Take That, Spice Girls, The 1975, Fast & Furious Live, London Design Biennale, and United Autosports. These undertakings encompassed a range of skills such as scenic design, automation, and fabrication. 

In 2019, Toby transitioned to the role of Director of Client Services, and with TAIT’s acquisition of Brilliant Stages later that year, he moved into TAIT’s Business Development team as VP and Head of Business Development for the UK and Europe. In this capacity, Toby led efforts in various sectors, including permanent installations, art, branding, sports, architecture, cruise ships, theatre, and turnkey projects within the TAIT group. During this time, his leadership has contributed to the execution and advancement of projects across these domains. 

In March 2024, Toby moved into the EMEA role, well-timed to further TAIT’s support in the region, working with local leadership to deliver strategies in KSA, UAE, and beyond. Toby now leads a team with exceptional and diverse experience in support of our customers.