India’s Rising Concert Economy is a map of how live music is starting to redraw the contours of Indian cities. Commissioned by BookMyShow and authored by EY-Parthenon, it takes Coldplay’s massive Ahmedabad concert as a case study and shows, in precise detail, what happens when a city successfully hosts an event of global scale. The ripple effects are immediate and wide: hotels fill, flights surge, streets reorient, and a city’s cultural ambition is redefined almost overnight. For policymakers, cultural organisers, and anyone working in the live events space, this report is both evidence and invitation, a proof that the concert economy is no longer peripheral, and a call to imagine how much further it can go.
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